Author: Micah Van Rijs

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HubSpot

Supercharge Your Email Campaigns with HubSpot Forms: 5 Brilliant Ways to Boost Engagement

Hey, thanks for stopping by! In this blog post, we’re diving into the world of HubSpot forms and exploring five ways to leverage their power to enhance your email campaigns. HubSpot forms are versatile tools that can help you capture leads, drive engagement, and ultimately boost your campaign’s effectiveness. So, let’s unleash the potential of forms and learn how to pair them with your email … Continue reading Supercharge Your Email Campaigns with HubSpot Forms: 5 Brilliant Ways to Boost Engagement

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Sales, Social Selling

A Quick Guide to Selling on LinkedIn

Hey there, thanks for checking out my quick guide to selling on LinkedIn! Below you’ll get an overview of how to sell on LinkedIn and a framework to use to make sure you’re moving things along with prospects and getting the most out of the platform. I used these steps when I worked in sales for the NBA to sell season tickets, sponsorships, and group … Continue reading A Quick Guide to Selling on LinkedIn

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HubSpot

How to Set Goals in Custom HubSpot Reports

One of the most impactful things for any business is the ability to synthesize data and report well. One of the basic ways that we do this as business professionals, especially when starting out, is goal setting. Goal setting can be useful when we think about things like sales volume for reps, over all company revenue, and things like MQLs (Marketing Qualified Leads) generated in … Continue reading How to Set Goals in Custom HubSpot Reports

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HubSpot

5 Ways to Use HubSpot Sequences You Might Never Have Thought Of

HubSpot has a lot of tools that are designed to empower and make users live easier. Of those tools, ‘Sequences’ is probably one of my favorites. So, the question to start with then is ‘what is ‘Sequences’ and how do we use them?” So What is ‘Sequences’? In layman’s terms, ‘Sequences’ is a sales automation tool. It makes it easy to prevent prospects from slipping … Continue reading 5 Ways to Use HubSpot Sequences You Might Never Have Thought Of

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Computer at a desk
Conversion Rate

The Complete Conversion Rate Optimization Guide

In the modern marketing world, most teams are focused on driving website traffic. They then hope that said traffic converts into qualified leads that the sales team can subsequently close. But realistically that’s only a small skirmish in a greater marketing war. If you’re really looking to shine as a marketer or marketing team, you’ll want to do some soul searching and think about if … Continue reading The Complete Conversion Rate Optimization Guide

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Who We Are

Welcome to The Conversion Rate Blog

It’s Nice To Meet You! Welcome to the Conversion Rate Blog, I’m pumped to have you here! My name is Micah and by day I’m a business consultant for Hubspot. By night I have like to dabble in real estate, finance, and other business side projects. Throughout the past couple of years I’ve spent time heading up a marketing department for an NBA G League … Continue reading Welcome to The Conversion Rate Blog

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