How to Set Goals in Custom HubSpot Reports

One of the most impactful things for any business is the ability to synthesize data and report well. One of the basic ways that we do this as business professionals, especially when starting out, is goal setting. Goal setting can be useful when we think about things like sales volume for reps, over all company revenue, and things like MQLs (Marketing Qualified Leads) generated in … Continue reading

The Complete Conversion Rate Optimization Guide

In the modern marketing world, most teams are focused on driving website traffic. They then hope that said traffic converts into qualified leads that the sales team can subsequently close. But realistically that’s only a small skirmish in a greater marketing war. If you’re really looking to shine as a marketer or marketing team, you’ll want to do some soul searching and think about if … Continue reading

5 Ways to Use HubSpot Sequences You Might Never Have Thought Of

HubSpot has a lot of tools that are designed to empower and make users live easier. Of those tools, ‘Sequences’ is probably one of my favorites. So, the question to start with then is ‘what is ‘Sequences’ and how do we use them?” So What is ‘Sequences’? In layman’s terms, ‘Sequences’ is a sales automation tool. It makes it easy to prevent prospects from slipping … Continue reading